TERMS & CONDITIONS

Last updated: January 2026 These Terms & Conditions apply to the use of this website and to all services provided by Phil Halfmann, sole trader, based in Dortmund, Germany (“Photographer”, “we”, “us”).

1. Scope & Hierarchy of Documents

These Terms & Conditions apply to:
  • use of this website
  • free educational resources (including guides, toolkits, and visual audits)
  • all photographic and visual strategy services
In case of conflict, the following order of precedence applies:
  1. Signed Retainer Agreement or Project Agreement
  2. Accepted Proposal (including Deliverables & Usage Schedule)
  3. These Terms & Conditions
Website content does not constitute a binding offer.

2. Free Resources & Visual Audits

Free resources and visual audits are provided solely for educational and orientation purposes. They:
  • do not constitute consulting or legal advice
  • do not guarantee specific results
  • do not create any obligation to enter a paid agreement
Any recommendations given during a visual audit are non-binding.

3. Paid Services & Retainers

Paid services are provided exclusively under a written agreement, including:
  • Campaign Content Retainer Agreements
  • Project-based agreements (if applicable)
The agreement defines:
  • scope of services
  • deliverables
  • production timelines
  • fees
  • usage rights and licensing
No services are owed outside the agreed scope.

3.1 Booking, Confirmation & Advance Payments

A booking becomes binding only when:
  • the Client has accepted the applicable Proposal, Retainer Agreement, or Project Agreement in text form;
  • the Client has accepted these Terms & Conditions; and
  • any agreed advance payment or booking fee has been received.
Until these requirements have been fulfilled, proposed production dates remain provisional and may be offered to other clients. Any advance payment or booking fee will be credited against the total project fee unless otherwise stated in the applicable agreement. The booking fee compensates the Photographer for reserving production capacity, commencing pre-production, and declining conflicting work. Its treatment following cancellation or postponement is governed by Section 3B below and the applicable agreement. The Photographer is not required to begin pre-production, commission third-party services, reserve production resources, or attend a production until the agreed advance payment has been received.

3.2 Cancellation, Postponement & Rescheduling

a) Cancellation by the Client

If the Client cancels a confirmed project, the Photographer is entitled to payment for:

  • all services performed up to the effective date of cancellation;
  • all approved or non-cancellable third-party costs and commitments;
  • all reasonable cancellation fees charged by studios, crew members, talent, rental companies, travel providers, locations, or other suppliers; and
  • reasonable compensation for production capacity reserved for the Client that could not reasonably be reassigned.

Any cancellation charge stated in the applicable proposal or agreement will apply. The Client remains entitled to demonstrate that no loss, or a materially lower loss, was incurred. The Photographer remains entitled to demonstrate that the actual loss was higher.

b) Postponement or Rescheduling by the Client

A request to change a confirmed production date is treated as a postponement and requires the Photographer’s agreement in text form.

The Photographer will make reasonable efforts to accommodate a new date. However, availability of the Photographer, production crew, talent, locations, equipment, and other resources cannot be guaranteed.

The Client is responsible for additional costs caused by the postponement, including supplier cancellation fees, rebooking charges, travel changes, renewed pre-production, location fees, equipment rentals, and crew costs.

Unless otherwise agreed, a postponed production must take place within 90 days of the original production date. If it does not, the postponement may be treated as a cancellation.

3.3 Production Expenses & Third-Party Costs

Unless expressly included in the applicable Proposal or agreement, the Photographer’s creative or production fee does not include third-party costs or out-of-pocket production expenses.

Additional costs may include, without limitation:

  • studio and location rental;
  • permits and location fees;
  • models, talent, casting, and usage fees;
  • assistants, digital technicians, producers, stylists, hair and makeup artists, videographers, and other production personnel;
  • equipment, lighting, grip, props, wardrobe, set design, and specialist rentals;
  • travel, accommodation, mileage, parking, tolls, baggage, and local transportation;
  • catering, couriers, shipping, insurance, and production supplies; and
  • music, fonts, stock assets, artwork, or other third-party licenses.

The Photographer will obtain the Client’s approval before incurring material expenses that were not included in the approved budget, except where an urgent expense is reasonably necessary to protect the production and it is not practical to obtain approval in time.

Approved third-party costs may be invoiced in advance. The Photographer is not required to make supplier reservations or incur third-party commitments using the Photographer’s own funds.

Third-party costs that have been approved, incurred, or made non-cancellable remain payable if the project is cancelled or postponed.

Any estimate from a third-party supplier remains subject to that supplier’s final invoice, availability, terms, and cancellation conditions.

a) Weather-Dependent Productions

Where a production is materially dependent on weather, the parties will agree in advance on a weather decision deadline and, where practical, an alternative production date.

If the Client elects to proceed despite conditions that the Photographer has identified as unsuitable, the Client accepts the reasonably foreseeable effect of those conditions on the production and final material.

b) Cancellation by the Photographer

If the Photographer is unable to perform due to illness, accident, emergency, or another circumstance beyond the Photographer’s reasonable control, the Photographer may propose a replacement date or, where appropriate and subject to the Client’s approval, a suitably qualified replacement photographer.

If neither option is reasonably available or accepted, the Photographer will refund payments received for services that have not been performed. This does not affect liability that cannot legally be excluded.

3.4 Force Majeure & Production Disruption

Neither party is responsible for delay or non-performance caused by circumstances beyond its reasonable control, including severe weather, natural disaster, fire, flood, epidemic restrictions, transport disruption, government action, venue closure, power or network failure, civil unrest, labor disruption, equipment loss not caused by negligence, or the sudden unavailability of essential personnel.

The affected party must inform the other party without undue delay and take reasonable steps to reduce the resulting disruption.

Where performance remains reasonably possible at a later date, the parties will cooperate in good faith to reschedule the affected services.

The Client remains responsible for services already performed and for approved third-party costs that cannot reasonably be recovered.

If the disruption continues for more than 60 days and the parties cannot agree on a commercially reasonable alternative, either party may terminate the affected portion of the agreement in text form. Payments for services not performed will be refunded, less amounts properly payable for completed work and non-recoverable approved costs.

4. Copyright & Ownership

All photographic works are protected under the German Copyright Act (UrhG). Unless explicitly stated otherwise in writing: The Photographer remains the sole author and copyright holder of all created images and visual material. No transfer of copyright occurs.

5. Usage Rights & Licensing

a) License Grant

The Client receives a non-exclusive, non-transferable license to use the images strictly within the scope defined in the applicable agreement. No rights are granted beyond those explicitly stated. <

b) Standard Included Usage

No usage rights are granted unless the applicable Usage Schedule identifies the permitted client or brand, media, purpose, territory, duration, and whether paid media is included. If the agreement states that standard owned-channel usage is included but does not specify a territory or duration, the license is limited to the Client’s own website and organic social channels for 12 months within the European Economic Area. Unless otherwise agreed in writing, included usage is limited to:
  • the Client’s owned website
  • organic social media channels
  • internal marketing, presentations, and PR
This usage is:
  • territory-limited
  • time-limited
  • brand-owned only

c) Explicitly Excluded Usage

Unless expressly included in the applicable Proposal, Usage Schedule, Retainer Agreement, or Project Agreement, the following uses are excluded from the service fee and require additional licensing:
  • paid advertising (including paid social, performance marketing, sponsored posts)
  • out-of-home (OOH) advertising
  • print advertising
  • packaging
  • sublicensing or transfer to third parties
These uses require a separate written licensing agreement and additional fees.

d) License Term & Territory

Usage rights are granted for the license duration and territory explicitly defined in the agreement. Any use beyond the agreed term or territory requires a license extension. All usage rights are granted subject to full and cleared payment of all fees relating to the applicable images and license. Until full payment has been received, no publication, distribution, advertising, or other use is permitted unless the Photographer expressly agrees otherwise in text form.

e) Unauthorized or Excess Use

Any use beyond the agreed license constitutes unauthorized use and entitles the Photographer to:
  • invoice a retroactive license fee based on standard commercial rates
  • claim damages
  • require immediate cessation of use

5.1 Agencies, Service Providers & Third-Party Access

The Client may provide licensed files to agencies, printers, media buyers, web developers, retouchers, publishers, production vendors, and other service providers solely to the extent necessary to execute the Client’s licensed use.

Such service providers:

  • may use the files only on the Client’s behalf;
  • receive no independent usage rights;
  • may not use the files for another client, brand, campaign, portfolio, template, dataset, or commercial purpose; and
  • must delete or return the files when they are no longer required for the permitted work.

The Client remains responsible for ensuring that its service providers comply with the applicable license restrictions.

Use by an affiliated company, parent company, subsidiary, retailer, distributor, marketplace seller, commercial partner, sponsor, publication, or co-branded campaign is not automatically included and requires express permission unless identified in the applicable Usage Schedule.

No third party may sublicense, sell, assign, distribute, license, or otherwise commercially exploit the images independently.

5.2 Image Alterations, Integrity & Artificial Intelligence

a) Permitted Technical Adjustments

Within the scope of the granted license, the Client may make reasonable technical adjustments required for the licensed use, including resizing, file compression, placement within a layout, and proportionate cropping for different platform formats.

Such adjustments must not materially alter the meaning, visual integrity, color treatment, or creative character of the image.

b) Material Alterations

Unless expressly approved by the Photographer in text form, the Client may not:

  • apply filters or material color changes;
  • remove, replace, or materially alter products, garments, people, backgrounds, or other image elements;
  • create composites, photomontages, or synthetic variations from the images;
  • add misleading claims or place the images in a defamatory, unlawful, or materially deceptive context;
  • remove embedded rights-management information or copyright metadata where present; or
  • present materially altered work as the Photographer’s original work.

c) Artificial Intelligence and Machine Learning

Unless expressly licensed in writing, the Client may not use the images, deliverables, working files, or any substantial part of them:

  • to train, fine-tune, test, or validate an artificial intelligence or machine-learning system;
  • as an input for generative image systems intended to create new or derivative commercial material;
  • to create a digital replica, synthetic model, or simulated likeness of any depicted person;
  • to create synthetic product imagery or campaign variations; or
  • for biometric identification, facial-recognition training, or dataset creation.

AI-assisted technical processing that does not create new expressive content, materially alter the image, or expose the files to model training may be permitted only where it complies with the granted license, applicable law, and the relevant platform’s terms.

d) Approval of Adaptations

If the Client requires an adaptation outside the permissions above, the parties may agree on the adaptation, approval process, fee, and any additional usage rights in text form.

6. Retainer Structure & Deliverables

Retainers are structured around:
  • agreed monthly deliverables
  • planned production days or content blocks
  • predefined usage scope
Unused deliverables do not roll over unless explicitly agreed. Changes to scope or usage require a written amendment.

6.1 Creative Execution, Artistic Discretion & Image Selection

a) Creative and Technical Discretion

The Client acknowledges that the Photographer has been selected on the basis of the Photographer’s portfolio, visual style, creative approach, and professional judgment.

Subject to the approved brief and agreed deliverables, the Photographer retains reasonable creative and technical discretion regarding lighting, composition, camera position, lens selection, timing, direction, image treatment, color, contrast, cropping, and other production decisions.

Creative discretion does not permit the Photographer to disregard material requirements expressly approved in the applicable brief or agreement.

b) Image Selection

Unless otherwise agreed, the Photographer selects the images that are technically and creatively suitable for presentation or delivery.

Images that are duplicates, test frames, technically unsuitable, incomplete, unflattering, inconsistent with the approved direction, or otherwise not selected by the Photographer are not part of the deliverables.

The Client has no entitlement to receive every image captured during the production.

c) RAW and Working Files

RAW files, unedited photographs, layered retouching files, contact sheets, project files, Capture One sessions, Photoshop files, and other working materials are not included unless expressly stated in the applicable agreement.

If working files are supplied, their permitted use and any additional fee must be agreed separately in text form.

d) Subjective Preferences

A subjective preference that differs from the Photographer’s established style does not, by itself, constitute a defect where the delivered work materially follows the approved brief and agreed specifications.

The Client’s statutory rights in relation to actual defects remain unaffected.

6.2 Delivery, File Access & Archiving

a) Delivery

Deliverables will be supplied in the formats, dimensions, color spaces, and delivery method stated in the applicable Proposal or agreement.

Any delivery date is an estimate unless expressly identified as a binding deadline in the applicable agreement.

A binding deadline is subject to the Client providing all required materials, approvals, selections, and payments on time.

b) Client Download and Storage

The Client is responsible for downloading and securely storing all delivered files before the delivery link expires.

Unless otherwise stated, online galleries and download links may be removed 30 days after delivery.

The Client should maintain at least one independent backup of all delivered material.

c) Archive Period

The Photographer will use reasonable care when storing final delivered files but does not guarantee permanent archiving.

Unless otherwise agreed, the Photographer may retain final delivered files for up to 12 months following delivery. RAW files, unselected images, working files, and production materials may be deleted earlier.

After delivery, the Photographer is not liable for the Client’s loss, deletion, corruption, alteration, or failure to download the files.

d) Restoration and Redelivery

If archived files remain available, the Photographer may charge a reasonable administration or restoration fee for renewed access, redelivery, reformatting, or reconstruction.

The Photographer cannot guarantee that files will remain recoverable after the applicable archive period.

7. Fees, Payment & Late Payment

Unless otherwise agreed:
  • invoices are payable within 14 days
  • fees are exclusive of VAT (if applicable)
  • late payments are subject to statutory interest under § 288 BGB
The Photographer may suspend services in case of non-payment.

8. Client Responsibilities

The Client is responsible for:
  • timely provision of information, materials, and approvals
  • ensuring they hold rights to any provided content
  • compliance with applicable laws when using the images
Delays caused by missing input or approvals extend timelines accordingly.

8.1 Client Representative, Approvals & Scope Changes

a) Authorized Representative

The Client must appoint one authorized representative to provide instructions, approvals, feedback, and final decisions on the Client’s behalf.

The Photographer may rely on instructions and approvals provided by that representative. Conflicting instructions from different Client stakeholders may pause the project until the Client provides a unified decision.

b) Approvals and Feedback

The Client is responsible for reviewing and approving, where applicable:

  • creative concepts and mood boards;
  • shot lists and production plans;
  • budgets and third-party expenses;
  • casting, locations, wardrobe, styling, and props;
  • preliminary selections and retouching direction;
  • final files, copy, layouts, and intended usage; and
  • any material supplied or commissioned by the Client.

Approvals must be provided within the period stated in the applicable production schedule. If no period is stated, the Client must respond within five business days of receiving the relevant request.

Delayed, incomplete, or conflicting feedback may extend the production and delivery schedule. The Photographer is not responsible for deadlines missed as a result of Client delay.

c) Changes After Approval

A material change to an approved concept, shot list, production plan, schedule, location, casting decision, deliverable, or usage requirement constitutes a scope change.

The Photographer will notify the Client if a requested change is expected to affect the fee, production cost, licensing fee, or delivery schedule. The Photographer is not required to begin the additional or revised work until the change has been approved in text form.

d) Revisions

The number and type of included revision rounds are defined in the applicable Proposal or agreement.

Unless otherwise agreed, revisions do not include:

  • a new creative direction after the approved direction has been produced;
  • additional image selections or deliverables;
  • complex compositing or reconstruction;
  • changes caused by inaccurate or incomplete Client instructions;
  • changes to previously approved work; or
  • new platform, format, crop, or output requirements requested after delivery.

Additional revisions and scope changes may be invoiced separately at the agreed rate or, if no rate was agreed, at the Photographer’s then-current rate.

8.2 Client-Supplied Materials, Permissions & Legal Compliance

a) Client-Supplied Materials

The Client confirms that it holds all rights, permissions, licenses, and approvals necessary for the Photographer to use materials supplied or specified by the Client for the agreed production.

This includes, where applicable:

  • trademarks, logos, product designs, packaging, artwork, and advertising claims;
  • music, fonts, copy, graphics, reference images, and other creative assets;
  • products, wardrobe, props, locations, buildings, interiors, and privately owned property;
  • talent, employees, customers, influencers, and other persons selected or supplied by the Client; and
  • any instructions requiring the reproduction, adaptation, or inclusion of third-party material.

b) Talent and Property Releases

The applicable Proposal or agreement must identify which party is responsible for obtaining model releases, talent agreements, property releases, location permissions, trademark permissions, and any other release required for the intended use.

Where the Client engages or supplies the talent, location, property, product, or protected material, the Client is responsible for ensuring that the applicable permissions cover the agreed media, duration, territory, and commercial purpose.

The Photographer is not responsible for usage restrictions arising from agreements entered into directly by the Client, its agency, its producer, or another third party.

c) Advertising and Regulatory Approval

The Client is responsible for the final legal, regulatory, and factual review of the campaign in which the images are used.

This includes responsibility for:

  • advertising claims and product representations;
  • mandatory disclosures and labeling;
  • comparative claims, endorsements, testimonials, and influencer requirements;
  • platform-specific advertising requirements; and
  • the legality of the final combination of images, copy, products, targeting, and media placement.

d) Third-Party Claims

If a third party asserts a claim arising from material, instructions, permissions, or campaign use for which the Client was responsible, the Client must promptly inform the Photographer and provide reasonable cooperation in addressing the claim.

To the extent permitted by law, the Client is responsible for reasonable losses and costs caused by the Client’s culpable breach of the obligations in this Section. This does not apply where the Photographer caused or contributed to the relevant infringement.

9. Liability

The Photographer is liable without limitation for intent and gross negligence and for culpable injury to life, body, or health. The same applies where liability is mandatory by law, where a guarantee has been assumed, or where a defect has been fraudulently concealed. In cases of slight negligence, the Photographer is liable only for breach of a material contractual obligation whose performance is necessary for the proper execution of the agreement and on whose performance the Client may regularly rely. In such cases, liability is limited to the foreseeable damage typical for the contract. Any further liability is excluded to the extent permitted by law.

10. Reference Use

Unless otherwise agreed in text form, the Photographer may use final delivered images for portfolio, website, social media, award submissions, exhibitions, publications, and self-promotional purposes after the Client has first publicly released the relevant campaign or product. Confidential information, unreleased products, and embargoed material will not be published before the applicable release date. Client naming is permitted unless confidentiality or agency arrangements require otherwise.

11. Data Protection

All personal data is processed in accordance with the website’s Privacy Policy and applicable GDPR regulations.

12. Governing Law & Jurisdiction

  • German law applies, excluding the CISG.
  • Place of jurisdiction, insofar as legally permissible, is Dortmund, Germany.

13. Severability

If any provision of these Terms & Conditions is invalid, the remaining provisions remain effective. CONTACT Phil Halfmann Sole trader Dortmund, Germany Email: Contact@PhilHalfmann.com