Most brands still approach photography as a one-time production event. However, when you start treating visuals as a content channel,
Why we don’t sell shoots is a question we hear often—especially from brands used to booking one-off productions. After all,
The real cost of one-off shoots is almost never the number on the invoice. Although a single production can look
A one-off shoot vs content system decision looks simple at first—until you measure the downstream impact on cost, speed, and
One-off content shoots are often seen as a fast solution for brands that need content quickly. However, while they may
A $20,000 shoot that delivers three usable posts is a textbook example of marketing content budget waste. While the production
