Content Usage Planner
Use this free Content Usage Planner to organize, deploy, repurpose, and maximize the value of your content across advertising, websites, email marketing, social media, PR, and retail channels. Most brands do not have a content creation problem, they have a content utilization problem. Every year, companies invest significant budgets into campaign production, photography, video creation, […]
How to Build a Scalable Content Strategy: 8-Step Framework
Build a scalable content strategy for fashion and beauty brands with an eight-step framework for planning, production, reuse, governance and measurement.
Pre-Shoot Content Planning Framework: Our 5-Step Process
A five-step pre-shoot content planning framework for mapping campaign goals, placements, formats, asset coverage, licensing and approvals before production.