Why Campaign Photography Should Be Planned Like Paid Media
Campaign photography planning is often treated as a creative task rather than a media decision. However, in high-performing marketing teams, photography is no longer viewed as a one-time asset—it’s managed as an owned media channel. When photography is planned with the same rigor as paid media, its impact, longevity, and content creation ROI increase dramatically. […]
Photography Is Media—So Why Don’t Brands Plan It That Way?
Photography as owned media is hiding in plain sight. Brands invest heavily in photoshoots, yet most treat photography as a creative deliverable instead of a media channel. However, when photography is planned like owned media, it becomes one of the most powerful and cost-effective assets in the marketing mix. In short, photography already functions as […]
Why One-Off Shoots Are the Most Expensive Way to Create Content
One-off content shoots are often seen as a fast solution for brands that need content quickly. However, while they may appear efficient at first, they are almost always the most expensive and least scalable way to create marketing assets. In fact, when you break down content creation costs, one-off shoots consistently deliver lower ROI than […]
The Hidden Cost of “Just One Shoot” (And Why It Never Stops at One).
The Hidden Cost of ‘Just One Shoot’ (And Why It Never Stops at One) At first glance, one-off content shoots seem harmless. After all, it’s just one production day to capture what you need—right? However, in practice, one-off content shoots quietly trigger a cycle of repeated spending, rising content creation costs, and constant rework that […]