Why We Don’t Sell Shoots (And What We Sell Instead)
Why we don’t sell shoots is a question we hear often—especially from brands used to booking one-off productions. After all, shoots feel tangible. You book a day, get photos or videos, and move on. However, in modern marketing, that approach consistently underperforms. Over time, we learned that one-off content shoots don’t solve the real problem […]
Why One-Off Shoots Are the Most Expensive Way to Create Content
One-off content shoots are often seen as a fast solution for brands that need content quickly. However, while they may appear efficient at first, they are almost always the most expensive and least scalable way to create marketing assets. In fact, when you break down content creation costs, one-off shoots consistently deliver lower ROI than […]
From $20k Shoot to 3 Posts-Where Marketing Budgets Go to Die
A $20,000 shoot that delivers three usable posts is a textbook example of marketing content budget waste. While the production quality may be high, the return almost never justifies the spend. Unfortunately, this scenario is far more common than most teams want to admit. In reality, the issue isn’t execution—it’s structure. How Marketing Content Budget […]
The Hidden Cost of “Just One Shoot” (And Why It Never Stops at One).
The Hidden Cost of ‘Just One Shoot’ (And Why It Never Stops at One) At first glance, one-off content shoots seem harmless. After all, it’s just one production day to capture what you need—right? However, in practice, one-off content shoots quietly trigger a cycle of repeated spending, rising content creation costs, and constant rework that […]