What Images Do You Need for Ads? Build the Right Asset Mix Before Launch
Most brands do not run out of photographs. They run out of photographs that can do a specific job in a paid campaign. A strong paid ad image strategy begins before production. It connects each image to an audience, message, placement, landing page and testing hypothesis. That is what turns a photoshoot into a usable […]
Paid Advertising Image Licensing: A Guide for Brands
Paid advertising image licensing defines whether a brand may use campaign photography in media it pays to distribute. That includes social ads, display ads, sponsored posts, retargeting, paid video placements and other promotions where media spend expands an image’s reach. The photography may be finished, delivered and approved—but paid media rights are not automatically included […]