Your Licensing & Usage Explainer is on its way

How to use this explainer (fast)

1. Share it internally (marketing + creative + performance teams) so everyone uses the same language.
2. Use it before booking or production to define where images will be used (owned channels vs paid media).
3. Keep it as a reference when you scale campaigns or need extensions later.

The goal isn’t complexity — it’s clarity. Clear usage terms prevent friction, protect budgets, and make campaigns easier to scale.

The simplest way to think about licensing

Licensing answers three practical questions:

• Where will the images be used? (channels + placements)
• How long will they be used? (license term)
• How widely will they be seen? (territory + reach)

When usage increases, value increases. When usage is clear, campaigns scale faster.

Want clarity on your specific usage?

If you want a clear recommendation for what you need (and what you don’t), book a free visual audit. We’ll review your current visuals and map usage + formats to your campaign goals.

Designed for fashion & beauty brands • 30-minute call • No pressure, just clarity

One quick question (optional)

Which use case are you planning?

• Website + organic social
• PR + editorial placements
• Paid ads / performance marketing
• Print / OOH / retail
• Multi-market campaigns

Reply to the email you receive with one sentence — I’ll tell you what licensing scope typically fits.