Your Paid Ads Usage Explainer is on its way

How to use this explainer (fast)

1. Share it with your media team or agency so usage expectations are aligned early.
2. Use it during campaign planning to decide which assets need paid coverage (and which don’t).
3. Keep it as a reference for renewals, extensions, and scaling into new markets.

The goal is clarity: paid media creates different reach, value, and risk — so it’s planned and priced separately.

The simplest framework: Owned vs Paid

Most brands use images in two broad ways:

• Owned channels (website, email, organic social, PR) — predictable reach
• Paid media (Meta, TikTok, YouTube, display, affiliates) — scalable reach and repeated exposure

Paid usage increases value because it increases reach, frequency, and commercial impact.

Want clarity on what you actually need for ads?

Book a free visual audit and I’ll map your campaign goals to the right formats and usage scope — including which assets should be ad-ready (and which can stay owned-only).

Designed for fashion & beauty brands • 30-minute call • No pressure, just clarity

One quick question (optional)

Which platform(s) are you running ads on?

• Meta (Instagram/Facebook)
• TikTok
• YouTube
• Google / display
• Retail / marketplace ads

Reply to the email you receive with the platforms — I’ll tell you what ad-ready asset structure typically works best.