Campaign Photographer: What Fashion Brands Should Expect
A practical guide to what brands should expect from a fashion campaign photographer before, during and after production—including scope, approvals, deliverables and licensing.
Media-First Photography Planning: A Practical Framework
A practical framework for planning campaign photography around objectives, placements, usage, testing and measurable asset performance.
Owned Media Photography Strategy: Meaning And Planning
Build an owned media photography strategy that maps assets to channels, licensing, reuse and measurement before your next fashion or beauty shoot.
Visual Content Operating System: Seven Workflow Stages
A visual content operating system connects goals, channel requirements, production, licensing, distribution and measurement so one shoot can support months of marketing.