Category Page Photography: A Smarter Conversion Guide
Category page photography is often treated as decoration between the homepage and the product page. However, that view misses its commercial role. A category page is where shoppers scan, compare, filter and decide which products deserve closer attention. Therefore, its imagery must do more than look consistent. It must create hierarchy, clarify the assortment and […]
Product Page Image Guide: 8 Images Every PDP Needs
Use this product page image guide to choose the image types each PDP needs to explain the product, reduce uncertainty and support conversion. A strong product page image guide defines which image types a PDP needs, the customer question each type answers and how the complete gallery removes purchase uncertainty. It does not own shoot […]