- Monday–Friday: 9:00–17:00
Strategic photography and short-form video planned around campaigns, launches, paid media and long-term brand growth.
I help fashion, beauty and lifestyle brands turn creative concepts into marketing-ready visual assets. Every production is planned around the campaign objective, required platforms, content formats and licensing needs—so the final imagery can work across more than one launch or channel.
Many brands commission photography one project at a time. However, when each production is treated as an isolated creative event, important assets are often missed. Marketing teams may receive beautiful hero images but lack the variations needed for paid advertising, mobile placements, product pages, email campaigns or ongoing social content.
I approach photography as part of your marketing infrastructure.
Before production begins, we identify the campaign objective, audience, launch schedule, content requirements, distribution channels and intended usage. This creates a clearer production plan, a more versatile content library and fewer reasons to organize avoidable reshoots.
The goal is not simply to produce more images. It is to create the right visual assets, in the right formats, for the places where your brand will actually use them.
Strategic campaign photography for new collections, product releases, seasonal launches and important brand moments.
Each production is planned around the campaign message, audience, launch schedule and required marketing placements. Depending on the scope, the project may include creative development, pre-production, photography, short-form video and multi-format delivery.
Campaign and launch photography can support:
Fashion collections and seasonal campaigns
Beauty and skincare launches
Product drops and collaborations
Website and landing-page launches
Paid advertising
Organic social media
Email marketing and PR
Lookbooks and selected print applications
One-off campaign productions are available for brands with a defined objective, timeline and marketing plan.
A structured content partnership for brands that market actively and need consistent visual assets throughout the year.
Instead of restarting the planning process for every shoot, an ongoing partnership connects content production to your campaign calendar, launches, paid-media requirements and always-on channels. Over time, this creates stronger visual consistency, more efficient planning and a reusable library of brand assets.
Ongoing partnerships can include:
Recurring campaign planning
Creative direction and visual alignment
Scheduled photography and video production
Campaign-style and lifestyle imagery
Paid-advertising variations
Vertical, square and landscape delivery
Content-library development
Priority scheduling
Defined licensing for agreed channels
Editorial and commercial product imagery designed to show both the product and the experience surrounding it.
Depending on the campaign, the production may combine product-focused photography, model imagery, texture details, application shots, lifestyle content and short-form video. Deliverables are planned around the specific platforms where the brand needs to communicate, educate and build desire.
Product and beauty imagery can support:
Beauty and skincare campaigns
Product launches
Product-in-use storytelling
Website and campaign pages
Organic social media
Paid advertising
Email marketing
PR and editorial outreach
Selected e-commerce applications
The exact approach is tailored to the product, brand positioning and customer journey.
Clear licensing and organized content delivery help brands understand where their images can be used and how those assets can continue creating value.
Every commercial proposal defines the agreed media, duration, territory and intended applications. This provides clarity for marketing teams while allowing usage to expand when a campaign enters new channels, markets or time periods.
Licensing and content-library planning may address:
Website and e-commerce use
Organic social media
Paid advertising
Email marketing
PR and editorial distribution
Print, packaging and retail applications
Usage duration and territory
Renewals and extensions
Category exclusivity
Retailer and third-party placements
Multi-format file delivery
Structured asset organization
Photography should not become less valuable because its usage was unclear. Licensing should be discussed before production, not after a campaign begins to scale.
Most brands do not need more disconnected content. They need a clear system connecting production to marketing.
A media-first planning process helps ensure that the campaign is designed for its full lifecycle—from the initial launch through paid-media testing, website updates, social content, PR and future reuse.
Creative direction is aligned across campaigns, formats and platforms so the brand remains recognizable without producing the same image repeatedly.
Asset requirements are identified before production. As a result, the shot list reflects actual marketing needs instead of being based only on a mood board.
Campaign deadlines, formats and channel requirements are considered early, reducing last-minute requests and avoidable production gaps.
Images are created for multiple approved applications, helping the brand build a useful content library instead of commissioning isolated assets that expire after one launch.
This approach is best suited to:
Fashion, beauty and lifestyle brands
Founders, CMOs and marketing managers
Brand and creative directors
E-commerce and paid-media teams
Brands preparing for a campaign or product launch
Companies that need consistent visual content
Teams managing multiple marketing channels
Brands moving beyond reactive, one-off content production.
A one-off campaign may be the right starting point when you have a defined launch, collection or business moment.
An ongoing partnership is usually more effective when your brand runs frequent launches, invests in paid media or repeatedly needs new content across several channels.
We begin by reviewing your current visuals, campaign objectives, upcoming launches and content requirements.
This helps identify:
Visual inconsistencies
Missing campaign assets
Channel and format requirements
Opportunities for content reuse
Potential licensing needs
Whether a one-off production or ongoing partnership is the better fit
Once the scope is defined, we connect the creative concept to the marketing plan.
This stage may include:
Campaign objectives and audience
Creative direction
Mood boards and visual references
Shot-list development
Content and format mapping
Production schedule
Casting and location requirements
Photography and video requirements
Usage, territory and licensing duration
The approved concept is translated into a practical production plan. Depending on the project, this may involve coordinating models, locations, styling, hair and makeup, assistants, videographers and other production specialists.
Third-party costs are identified and approved before the production.
The campaign is photographed and, when included, filmed according to the agreed shot list and schedule.
After production, the selected assets move through the agreed review, retouching and editing process.
Final assets are delivered in the agreed formats for applications such as website, social media, paid advertising, email, PR and print.
The delivery structure and licensing terms are documented clearly so your team knows how and where the content may be used.
For ongoing partnerships, upcoming campaigns and content requirements are reviewed regularly. This allows each production to build on the previous work instead of beginning from zero.
These partnerships are designed for brands that need more than occasional photography. Each level combines strategic planning, creative continuity and recurring production within an agreed scope.
Third-party production expenses and usage beyond the agreed license are quoted separately.
3-month minimum
A structured content partnership for emerging and growing brands that need greater consistency across seasonal campaigns, launches and always-on marketing.
The partnership may include:
Best for: Emerging brands, small to mid-size fashion & beauty brands, seasonal collections, content refreshes, brands transitioning from one-off shoots.
3–6 month commitment
A more active content partnership for brands running paid media, launching regularly or scaling their visibility across multiple platforms.
The partnership may include:
Best for: Direct-to-consumer brands, active advertising campaigns, recurring product launches, growing marketing teams and brands that need a steady flow of channel-ready assets.
6-month minimum
A campaign-level creative partnership for established brands with demanding launch calendars, broader usage requirements and a need for long-term visual oversight.
The partnership may include:
Licensing is defined by media, duration, territory and campaign scope. Expanded markets, extended usage periods, retailer placements and third-party use may require additional licensing.
Best for: Established brands, rebrands, global or multi-market campaigns, launch-heavy calendars and companies scaling their visual marketing operations.
Not every brand needs an ongoing partnership immediately.
A one-off campaign production may be the right fit when you are preparing for a specific collection, launch, collaboration or seasonal business moment. The project can still follow the same strategic process: campaign planning, usage mapping, pre-production, photography, post-production and multi-format delivery.
One-off productions are quoted individually according to:
A successful one-off campaign can also become the foundation for a longer-term content partnership if recurring production later makes strategic sense.
A beauty production shaped by inclusive creative direction, consistent execution and a visual approach designed to work across multiple brand applications.
A fashion production demonstrating how mood-board development, wardrobe planning and pre-production decisions shaped the final visual story.
A multi-channel beauty production that combined campaign photography, short-form advertising assets and behind-the-scenes content within one coordinated production.
Yes. Although ongoing brand content partnerships provide the greatest consistency and long-term value, I also undertake selected one-off campaign and launch productions.
These projects are best suited to fashion, beauty and lifestyle brands with a defined campaign objective, launch date and marketing plan. If you are unsure which model is right for you, the Free Visual Audit is the best place to start.
Every proposal is tailored to the scope of the campaign. Depending on the project, the production fee may include strategic planning, creative direction, pre-production, photography, project coordination, image selection, standard post-production and delivery in the agreed formats.
Third-party expenses—including talent, locations, travel, specialist crew, props, wardrobe, advanced retouching and set construction—are identified separately in the estimate. Image licensing is also clearly defined so you can see what is included and what may require an additional fee.
Not automatically. Models, locations, wardrobe styling, hair and makeup, assistants, videographers, set designers and other production specialists are selected according to the requirements of each campaign.
I can help assemble and coordinate the appropriate creative team. All approved third-party fees, agency charges, travel expenses and location costs are itemized in the proposal before production begins.
The production fee covers the creation of the images, while the license defines how the final images may be used. Licensing is based on factors such as media, duration, territory, audience reach and campaign visibility.
Your proposal will specify the agreed usage—for example, website, organic social media, paid advertising, print, PR or retail. If the campaign later expands into additional markets, channels or time periods, the license can usually be renewed or extended.
Copyright remains with the photographer unless a separate written copyright transfer is negotiated.
Paid-ad usage is included only when it is specifically stated in the proposal or selected partnership.
The Essential Brand Content partnership covers web and organic-social use on the brand’s owned channels but does not automatically include paid advertising.
Paid-media usage is included within the agreed scope of the Growth Brand Partnership and may be included in the Full Creative Partnership. Duration, territory, media spend, third-party placements and other campaign parameters must still be defined in writing.
Yes. Photography and short-form video can be planned as part of the same production. This can provide your marketing team with a more consistent collection of assets for campaign launches, websites, social media and paid advertising.
However, combining both formats requires advance planning. The shot list, schedule, crew and budget must provide enough time for each medium. Video should not simply be added on the production day without adjusting the scope.
Yes. I work with clients in Germany, across Europe and internationally, including projects in the United States.
Travel, accommodation, local permits, equipment transport and destination-specific production costs are quoted according to the location and scope of the campaign. Strategy, creative development and pre-production can be handled remotely before the on-location production.
For most campaigns, contact me approximately 8–12 weeks before the intended launch date. This provides time for strategy, creative development, casting, location sourcing, production, approvals, retouching and preparation of the final assets.
Smaller productions may be possible with less notice, subject to availability. Larger campaigns, international productions and projects involving multiple locations or extensive video requirements should be planned earlier.
Ongoing Brand Content Partnerships begin at €3,000 per month with a three-month minimum commitment.
One-off campaign productions are quoted individually because the investment depends on the creative scope, production requirements, team, location, deliverables and licensing. Any applicable minimum project investment will be confirmed after the initial project review.
Third-party production expenses and expanded licensing may be quoted separately.
A Free Visual Audit is a focused working session designed to review your current visuals, upcoming campaigns and content requirements.
During the call, we will examine:
You will leave with a clearer view of what to improve, what to prioritize and what type of production makes sense next.
Duration: 30 minutes
Format: Video call
Cost: Free
